FORR vs. NRC

Last updated Apr 1, 2026

Compare and contrast key facts about Forrester Research, Inc. (FORR) and National Research Corporation (NRC).

Performance

FORR vs. NRC - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Forrester Research, Inc. (FORR) and National Research Corporation (NRC). The values are adjusted to include any dividend payments, if applicable.

FORR vs. NRC - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
FORR Forrester Research, Inc.	-30.30%	-48.18%	-41.55%	-25.03%	-39.11%	40.17%	0.48%	-6.71%	2.99%	5.33%
NRC National Research Corporation	-8.70%	10.00%	-54.49%	9.63%	-8.23%	-1.83%	-34.84%	75.47%	4.04%	99.10%

Fundamentals

Market Cap FORR : $107.55M NRC : $370.28M
EPS FORR : -$6.25 NRC : $0.52
PS Ratio FORR : 0.27 NRC : 2.76
PB Ratio FORR : 0.85 NRC : 26.47
Total Revenue (TTM) FORR : $396.89M NRC : $137.39M
Gross Profit (TTM) FORR : $256.36M NRC : $77.40M
EBITDA (TTM) FORR : -$64.02M NRC : $30.23M

Returns By Period

In the year-to-date period, FORR achieves a -30.30% return, which is significantly lower than NRC's -8.70% return. Over the past 10 years, FORR has underperformed NRC with an annualized return of -16.11%, while NRC has yielded a comparatively higher 2.77% annualized return.

FORR

• 1D: -0.18%
• 1M: -5.35%
• YTD: -30.30%
• 6M: -46.60%
• 1Y: -38.74%
• 3Y*: -44.07%
• 5Y*: -33.43%
• 10Y*: -16.11%

NRC

• 1D: -0.93%
• 1M: 27.79%
• YTD: -8.70%
• 6M: 35.24%
• 1Y: 37.22%
• 3Y*: -24.62%
• 5Y*: -16.64%
• 10Y*: 2.77%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

FORR vs. NRC — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

FORR

FORR Risk / Return Rank: 11
FORR Sharpe Ratio Rank: 10
FORR Sortino Ratio Rank: 12
FORR Omega Ratio Rank: 14
FORR Calmar Ratio Rank: 12
FORR Martin Ratio Rank: 7

NRC

NRC Risk / Return Rank: 61
NRC Sharpe Ratio Rank: 65
NRC Sortino Ratio Rank: 61
NRC Omega Ratio Rank: 60
NRC Calmar Ratio Rank: 59
NRC Martin Ratio Rank: 61

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

FORR vs. NRC - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Forrester Research, Inc. (FORR) and National Research Corporation (NRC). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	FORR	NRC	Difference
Sharpe ratio Return per unit of total volatility	-0.74	0.65	-1.39
Sortino ratio Return per unit of downside risk	-0.92	1.20	-2.12
Omega ratio Gain probability vs. loss probability	0.89	1.16	-0.27
Calmar ratio Return relative to maximum drawdown	-0.83	0.78	-1.60
Martin ratio Return relative to average drawdown	-1.62	1.97	-3.58
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

FORR vs. NRC - Sharpe Ratio Comparison

The current FORR Sharpe Ratio is -0.74, which is lower than the NRC Sharpe Ratio of 0.65. The chart below compares the historical Sharpe Ratios of FORR and NRC, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	FORR	NRC	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.74	0.65	-1.39
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.84	-0.41	-0.43
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	-0.41	0.07	-0.48
Sharpe Ratio (All Time) Calculated using the full available price history	-0.03	0.02	-0.05

Correlation

The correlation between FORR and NRC is 0.31, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.

Dividends

FORR vs. NRC - Dividend Comparison

FORR has not paid dividends to shareholders, while NRC's dividend yield for the trailing twelve months is around 3.30%.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
FORR Forrester Research, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	1.79%	2.15%	1.68%	2.39%
NRC National Research Corporation	3.30%	2.77%	2.72%	3.74%	2.25%	1.16%	0.49%	1.18%	1.65%	1.07%	1.79%	3.87%

Drawdowns

FORR vs. NRC - Drawdown Comparison

The maximum FORR drawdown since its inception was -91.28%, which is greater than NRC's maximum drawdown of -84.10%. Use the drawdown chart below to compare losses from any high point for FORR and NRC.

Drawdown Indicators

	FORR	NRC	Difference
Max Drawdown Largest peak-to-trough decline	-91.28%	-84.10%	-7.18%
Max Drawdown (1Y) Largest decline over 1 year	-50.85%	-46.49%	-4.36%
Max Drawdown (5Y) Largest decline over 5 years	-90.91%	-79.68%	-11.23%
Max Drawdown (10Y) Largest decline over 10 years	-90.91%	-84.10%	-6.81%
Current Drawdown Current decline from peak	-91.06%	-72.43%	-18.63%
Average Drawdown Average peak-to-trough decline	-51.72%	-29.77%	-21.95%
Ulcer Index Depth and duration of drawdowns from previous peaks	25.94%	18.34%	+7.60%

Volatility

FORR vs. NRC - Volatility Comparison

The current volatility for Forrester Research, Inc. (FORR) is 10.10%, while National Research Corporation (NRC) has a volatility of 13.97%. This indicates that FORR experiences smaller price fluctuations and is considered to be less risky than NRC based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	FORR	NRC	Difference
Volatility (1M) Calculated over the trailing 1-month period	10.10%	13.97%	-3.87%
Volatility (6M) Calculated over the trailing 6-month period	39.54%	45.08%	-5.54%
Volatility (1Y) Calculated over the trailing 1-year period	52.67%	57.42%	-4.75%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	39.86%	40.63%	-0.77%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	39.46%	39.49%	-0.03%

Financials

FORR vs. NRC - Profitability Comparison

The chart below illustrates the profitability comparison between Forrester Research, Inc. and National Research Corporation over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

FORR - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Forrester Research, Inc. reported a gross profit of 53.86M and revenue of 101.06M. Therefore, the gross margin over that period was 53.3%.

NRC - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, National Research Corporation reported a gross profit of 19.11M and revenue of 35.19M. Therefore, the gross margin over that period was 54.3%.

FORR - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Forrester Research, Inc. reported an operating income of -346.00K and revenue of 101.06M, resulting in an operating margin of -0.3%.

NRC - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, National Research Corporation reported an operating income of 4.67M and revenue of 35.19M, resulting in an operating margin of 13.3%.

FORR - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Forrester Research, Inc. reported a net income of -33.88M and revenue of 101.06M, resulting in a net margin of -33.5%.

NRC - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, National Research Corporation reported a net income of 1.80M and revenue of 35.19M, resulting in a net margin of 5.1%.