BGI vs. GOOG
BGI (Birks Group Inc.) and GOOG (Alphabet Inc) are both stocks. BGI operates in Luxury Goods (Consumer Cyclical), while GOOG operates in Internet Content & Information (Communication Services). Over the past 10 years, BGI returned 2.44%/yr vs 25.80%/yr for GOOG. At a 0.08 correlation, their price movements are largely independent.
Performance
BGI vs. GOOG - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, BGI achieves a -33.11% return, which is significantly lower than GOOG's 13.43% return. Over the past 10 years, BGI has underperformed GOOG with an annualized return of 2.44%, while GOOG has yielded a comparatively higher 25.80% annualized return.
BGI
- 1D
- -6.30%
- 1M
- -15.21%
- YTD
- -33.11%
- 6M
- -44.26%
- 1Y
- -33.10%
- 3Y*
- -53.00%
- 5Y*
- -29.27%
- 10Y*
- 2.44%
GOOG
- 1D
- -0.76%
- 1M
- -6.31%
- YTD
- 13.43%
- 6M
- 11.09%
- 1Y
- 112.81%
- 3Y*
- 42.00%
- 5Y*
- 23.95%
- 10Y*
- 25.80%
BGI vs. GOOG - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BGI Birks Group Inc. | -33.11% | -44.19% | -65.61% | -40.86% | 63.51% | 465.27% | -4.68% | -5.25% | -26.92% | 21.50% |
GOOG Alphabet Inc | 13.43% | 65.42% | 35.62% | 58.83% | -38.67% | 65.17% | 31.03% | 29.10% | -1.03% | 35.58% |
Correlation
The correlation between BGI and GOOG is 0.06, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.06 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.11 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.10 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.09 |
Correlation (All Time) Calculated using the full available price history since Apr 4, 2014 | 0.08 |
Fundamentals
BGI:
$363.08M
GOOG:
$422.57B
BGI:
$139.86M
GOOG:
$255.12B
BGI:
$14.64M
GOOG:
$174.08B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
BGI vs. GOOG — Risk / Return Rank
BGI
GOOG
BGI vs. GOOG - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Birks Group Inc. (BGI) and Alphabet Inc (GOOG). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| BGI | GOOG | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -4.38 | ||
| Sortino ratioReturn per unit of downside risk | -5.64 | ||
| Omega ratioGain probability vs. loss probability | 0.97 | 1.64 | -0.67 |
| Calmar ratioReturn relative to maximum drawdown | -0.61 | 5.47 | -6.08 |
| Martin ratioReturn relative to average drawdown | -1.08 | 19.89 | -20.98 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
Loading charts...
Sharpe Ratios by Period
| BGI | GOOG | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -0.41 | 3.98 | -4.38 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | -0.41 | 0.77 | -1.18 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | 0.01 | 0.89 | -0.88 |
Sharpe Ratio (All Time)Calculated using the full available price history | -0.08 | 0.82 | -0.90 |
Drawdowns
BGI vs. GOOG - Drawdown Comparison
The maximum BGI drawdown since its inception was -97.79%, which is greater than GOOG's maximum drawdown of -44.60%. Use the drawdown chart below to compare losses from any high point for BGI and GOOG.
Loading charts...
Drawdown Indicators
| BGI | GOOG | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -97.79% | -44.60% | -53.19% |
Max Drawdown (1Y)Largest decline over 1 year | -54.39% | -20.75% | -33.64% |
Max Drawdown (3Y)Largest decline over 3 years | -89.38% | -29.35% | -60.03% |
Max Drawdown (5Y)Largest decline over 5 years | -93.93% | -44.60% | -49.33% |
Max Drawdown (10Y)Largest decline over 10 years | -93.93% | -44.60% | -49.33% |
Current DrawdownCurrent decline from peak | -93.93% | -10.87% | -83.06% |
Average DrawdownAverage peak-to-trough decline | -72.97% | -8.89% | -64.08% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 30.56% | 5.69% | +24.87% |
Volatility
BGI vs. GOOG - Volatility Comparison
Birks Group Inc. (BGI) has a higher volatility of 15.70% compared to Alphabet Inc (GOOG) at 8.08%. This indicates that BGI's price experiences larger fluctuations and is considered to be riskier than GOOG based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| BGI | GOOG | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 15.70% | 8.08% | +7.62% |
Volatility (6M)Calculated over the trailing 6-month period | 45.82% | 20.16% | +25.66% |
Volatility (1Y)Calculated over the trailing 1-year period | 81.72% | 28.59% | +53.13% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 72.41% | 31.10% | +41.31% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 167.53% | 28.99% | +138.54% |
Dividends
BGI vs. GOOG - Dividend Comparison
BGI has not paid dividends to shareholders, while GOOG's dividend yield for the trailing twelve months is around 0.24%.
| Position | TTM | 2025 | 2024 |
|---|---|---|---|
BGI Birks Group Inc. | 0.00% | 0.00% | 0.00% |
GOOG Alphabet Inc | 0.24% | 0.26% | 0.32% |
Financials
BGI vs. GOOG - Financials Comparison
This section allows you to compare key financial metrics between Birks Group Inc. and Alphabet Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
Frequently Asked Questions
BGI and GOOG have a correlation of 0.06, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BGI has higher volatility (15.70%) compared to GOOG (8.08%). In terms of maximum drawdown, BGI dropped -97.79% vs GOOG's -44.60%.
GOOG currently has the higher Sharpe Ratio (3.98 vs -0.41), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for BGI and GOOG
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer