BGI vs. GOOG
BGI (Birks Group Inc.) and GOOG (Alphabet Inc) are both stocks. BGI operates in Luxury Goods (Consumer Cyclical), while GOOG operates in Internet Content & Information (Communication Services). Over the past 10 years, BGI returned -13.77%/yr vs 25.39%/yr for GOOG. Their 0.08 correlation means their historical movements had little consistent relationship.
Performance
BGI vs. GOOG - Performance Comparison
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Returns By Period
In the year-to-date period, BGI achieves a -44.47% return, which is significantly lower than GOOG's 18.85% return. Over the past 10 years, BGI has underperformed GOOG with an annualized return of -13.77%, while GOOG has yielded a comparatively higher 25.39% annualized return.
BGI
- 1D
- 4.13%
- 1M
- -11.26%
- 6M
- -49.35%
- YTD
- -44.47%
- 1Y
- -26.50%
- 3Y*
- -47.83%
- 5Y*
- -29.50%
- 10Y*
- -13.77%
- ALL TIME*
- -11.48%
GOOG
- 1D
- 4.44%
- 1M
- 4.57%
- 6M
- 8.13%
- YTD
- 18.85%
- 1Y
- 96.65%
- 3Y*
- 42.98%
- 5Y*
- 22.53%
- 10Y*
- 25.39%
- ALL TIME*
- 23.26%
Liquidity Comparison
| Position | Avg. Volume Value (2W) | Avg. Volume Value (1M) | Avg. Volume Value (3M) |
|---|---|---|---|
| $220.41K | $110.72K | $192.53K | |
GOOG Alphabet Inc | $8.33B | $7.09B | $8.06B |
BGI vs. GOOG - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BGI Birks Group Inc. | -44.47% | -44.19% | -65.61% | -40.86% | 63.51% | 465.27% | -4.68% | -5.25% | -26.92% | 21.50% |
GOOG Alphabet Inc | 18.85% | 65.42% | 35.62% | 58.83% | -38.67% | 65.17% | 31.03% | 29.10% | -1.03% | 35.58% |
Correlation
The correlation between BGI and GOOG is 0.07, meaning there was essentially no consistent relationship between their historical price movements. Each responded to its own set of market drivers.
| Correlation | |
|---|---|
Correlation (1Y) Focuses on recent behavior, but can change the most. | 0.07 |
Correlation (3Y) Balances recent behavior with more history. | 0.11 |
Correlation (5Y) Shows whether the relationship held over a longer period. | 0.10 |
Correlation (10Y) Provides a long-term view across more market conditions. | 0.09 |
Correlation (All Time) Calculated using the full available price history since Apr 3, 2014 | 0.08 |
Fundamentals
BGI:
$9.70M
GOOG:
$4.51T
BGI:
-CA$0.83
GOOG:
$19.94
BGI:
0.04
GOOG:
10.23
BGI:
CA$385.11M
GOOG:
$445.93B
BGI:
CA$138.79M
GOOG:
$271.59B
BGI:
CA$17.52M
GOOG:
$325.74B
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Return for Risk
BGI vs. GOOG — Risk / Return Rank
BGI
GOOG
BGI vs. GOOG - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Birks Group Inc. (BGI) and Alphabet Inc (GOOG). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BGI | GOOG | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -3.36 | ||
| Sortino ratioReturn per unit of downside risk | -4.09 | ||
| Omega ratioGain probability vs. loss probability | 1.00 | 1.51 | -0.51 |
| Calmar ratioReturn relative to maximum drawdown | -0.41 | 4.68 | -5.09 |
| Martin ratioReturn relative to average drawdown | -0.72 | 13.03 | -13.74 |
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Drawdowns
BGI vs. GOOG - Drawdown Comparison
The maximum BGI drawdown since its inception was -97.79%, which is greater than GOOG's maximum drawdown of -44.60%. Use the drawdown chart below to compare losses from any high point for BGI and GOOG.
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Drawdown Indicators
| BGI | GOOG | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -97.79% | -44.60% | -53.19% |
Max Drawdown (1Y)Largest decline over 1 year | -65.63% | -20.75% | -44.88% |
Max Drawdown (3Y)Largest decline over 3 years | -90.57% | -29.35% | -61.22% |
Max Drawdown (5Y)Largest decline over 5 years | -95.43% | -44.60% | -50.83% |
Max Drawdown (10Y)Largest decline over 10 years | -95.43% | -44.60% | -50.83% |
Current DrawdownCurrent decline from peak | -94.96% | -6.60% | -88.36% |
Average DrawdownAverage peak-to-trough decline | -73.13% | -8.93% | -64.20% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 37.12% | 7.45% | +29.67% |
Volatility
BGI vs. GOOG - Volatility Comparison
Birks Group Inc. (BGI) has a higher volatility of 21.70% compared to Alphabet Inc (GOOG) at 13.77%. This indicates that BGI's price experiences larger fluctuations and is considered to be riskier than GOOG based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BGI | GOOG | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 21.70% | 13.77% | +7.93% |
Volatility (6M)Calculated over the trailing 6-month period | 46.43% | 24.96% | +21.47% |
Volatility (1Y)Calculated over the trailing 1-year period | 84.22% | 31.95% | +52.27% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 70.19% | 31.88% | +38.31% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 96.03% | 29.39% | +66.64% |
Dividends
BGI vs. GOOG - Dividend Comparison
BGI has not paid dividends to shareholders, while GOOG's dividend yield for the trailing twelve months is around 0.23%.
| Position | TTM | 2025 | 2024 |
|---|---|---|---|
BGI Birks Group Inc. | 0.00% | 0.00% | 0.00% |
GOOG Alphabet Inc | 0.23% | 0.26% | 0.32% |
Financials
BGI vs. GOOG - Financials Comparison
This section allows you to compare key financial metrics between Birks Group Inc. and Alphabet Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BGI vs. GOOG - Profitability Comparison
BGI - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Birks Group Inc. reported a gross profit of 39.37M and revenue of 113.23M. Therefore, the gross margin over that period was 34.8%.
GOOG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Alphabet Inc reported a gross profit of 73.85B and revenue of 119.80B. Therefore, the gross margin over that period was 61.7%.
BGI - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Birks Group Inc. reported an operating income of 3.52M and revenue of 113.23M, resulting in an operating margin of 3.1%.
GOOG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Alphabet Inc reported an operating income of 40.77B and revenue of 119.80B, resulting in an operating margin of 34.0%.
BGI - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Birks Group Inc. reported a net income of -843.87K and revenue of 113.23M, resulting in a net margin of -0.8%.
GOOG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Alphabet Inc reported a net income of 112.19B and revenue of 119.80B, resulting in a net margin of 93.7%.
Frequently Asked Questions
BGI and GOOG have a correlation of 0.07, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BGI has higher volatility (21.70%) compared to GOOG (13.77%). In terms of maximum drawdown, BGI dropped -97.79% vs GOOG's -44.60%.
GOOG currently has the higher Sharpe Ratio (3.05 vs -0.32), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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