BBW vs. ROKU

Last updated Apr 2, 2026

Compare and contrast key facts about Build-A-Bear Workshop, Inc. (BBW) and Roku, Inc. (ROKU).

Performance

BBW vs. ROKU - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Build-A-Bear Workshop, Inc. (BBW) and Roku, Inc. (ROKU). The values are adjusted to include any dividend payments, if applicable.

BBW vs. ROKU - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
BBW Build-A-Bear Workshop, Inc.	-39.11%	35.39%	105.62%	2.79%	22.13%	385.45%	31.79%	-17.97%	-57.07%	-0.54%
ROKU Roku, Inc.	-12.53%	45.94%	-18.90%	125.21%	-82.16%	-31.27%	147.96%	337.01%	-40.83%	120.34%

Fundamentals

Market Cap BBW : $485.26M ROKU : $14.45B
EPS BBW : $3.98 ROKU : $0.59
PE Ratio BBW : 9.31 ROKU : 161.96
PS Ratio BBW : 0.92 ROKU : 3.02
PB Ratio BBW : 3.13 ROKU : 5.44
Total Revenue (TTM) BBW : $529.83M ROKU : $4.74B
Gross Profit (TTM) BBW : $295.63M ROKU : $2.07B
EBITDA (TTM) BBW : $77.92M ROKU : $263.25M

Returns By Period

In the year-to-date period, BBW achieves a -39.11% return, which is significantly lower than ROKU's -12.53% return.

BBW

• 1D: -0.96%
• 1M: -20.18%
• YTD: -39.11%
• 6M: -40.71%
• 1Y: -4.34%
• 3Y*: 18.81%
• 5Y*: 43.30%
• 10Y*: 13.14%

ROKU

• 1D: 0.30%
• 1M: -3.25%
• YTD: -12.53%
• 6M: -8.37%
• 1Y: 34.42%
• 3Y*: 12.97%
• 5Y*: -22.15%
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

BBW vs. ROKU — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BBW

BBW Risk / Return Rank: 38
BBW Sharpe Ratio Rank: 36
BBW Sortino Ratio Rank: 37
BBW Omega Ratio Rank: 37
BBW Calmar Ratio Rank: 41
BBW Martin Ratio Rank: 41

ROKU

ROKU Risk / Return Rank: 64
ROKU Sharpe Ratio Rank: 64
ROKU Sortino Ratio Rank: 60
ROKU Omega Ratio Rank: 60
ROKU Calmar Ratio Rank: 67
ROKU Martin Ratio Rank: 68

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BBW vs. ROKU - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Build-A-Bear Workshop, Inc. (BBW) and Roku, Inc. (ROKU). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	BBW	ROKU	Difference
Sharpe ratio Return per unit of total volatility	-0.07	0.65	-0.73
Sortino ratio Return per unit of downside risk	0.34	1.20	-0.86
Omega ratio Gain probability vs. loss probability	1.04	1.16	-0.12
Calmar ratio Return relative to maximum drawdown	0.03	1.25	-1.22
Martin ratio Return relative to average drawdown	0.07	3.28	-3.21
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

BBW vs. ROKU - Sharpe Ratio Comparison

The current BBW Sharpe Ratio is -0.07, which is lower than the ROKU Sharpe Ratio of 0.65. The chart below compares the historical Sharpe Ratios of BBW and ROKU, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	BBW	ROKU	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.07	0.65	-0.73
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.72	-0.33	+1.05
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.20	—	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.04	0.24	-0.20

Correlation

The correlation between BBW and ROKU is 0.22, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.

Dividends

BBW vs. ROKU - Dividend Comparison

BBW's dividend yield for the trailing twelve months is around 2.40%, while ROKU has not paid dividends to shareholders.

	TTM	2025	2024	2023	2022	2021
BBW Build-A-Bear Workshop, Inc.	2.40%	1.44%	1.74%	6.52%	0.00%	6.40%
ROKU Roku, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Drawdowns

BBW vs. ROKU - Drawdown Comparison

The maximum BBW drawdown since its inception was -97.24%, which is greater than ROKU's maximum drawdown of -91.91%. Use the drawdown chart below to compare losses from any high point for BBW and ROKU.

Drawdown Indicators

	BBW	ROKU	Difference
Max Drawdown Largest peak-to-trough decline	-97.24%	-91.91%	-5.33%
Max Drawdown (1Y) Largest decline over 1 year	-50.75%	-27.69%	-23.06%
Max Drawdown (5Y) Largest decline over 5 years	-50.75%	-91.91%	+41.16%
Max Drawdown (10Y) Largest decline over 10 years	-93.40%	—	—
Current Drawdown Current decline from peak	-50.45%	-80.21%	+29.76%
Average Drawdown Average peak-to-trough decline	-59.78%	-52.34%	-7.44%
Ulcer Index Depth and duration of drawdowns from previous peaks	22.50%	10.58%	+11.92%

Volatility

BBW vs. ROKU - Volatility Comparison

Build-A-Bear Workshop, Inc. (BBW) and Roku, Inc. (ROKU) have volatilities of 14.65% and 15.13%, respectively, indicating that both stocks experience similar levels of price fluctuations. This suggests that the risk associated with both stocks, as measured by volatility, is nearly the same. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	BBW	ROKU	Difference
Volatility (1M) Calculated over the trailing 1-month period	14.65%	15.13%	-0.48%
Volatility (6M) Calculated over the trailing 6-month period	36.38%	32.06%	+4.32%
Volatility (1Y) Calculated over the trailing 1-year period	60.81%	52.86%	+7.95%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	60.56%	67.15%	-6.59%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	65.74%	73.96%	-8.22%

Financials

BBW vs. ROKU - Profitability Comparison

The chart below illustrates the profitability comparison between Build-A-Bear Workshop, Inc. and Roku, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

BBW - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Build-A-Bear Workshop, Inc. reported a gross profit of 85.31M and revenue of 154.51M. Therefore, the gross margin over that period was 55.2%.

ROKU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a gross profit of 606.82M and revenue of 1.39B. Therefore, the gross margin over that period was 43.5%.

BBW - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Build-A-Bear Workshop, Inc. reported an operating income of 21.38M and revenue of 154.51M, resulting in an operating margin of 13.8%.

ROKU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported an operating income of 65.97M and revenue of 1.39B, resulting in an operating margin of 4.7%.

BBW - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Build-A-Bear Workshop, Inc. reported a net income of 16.40M and revenue of 154.51M, resulting in a net margin of 10.6%.

ROKU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a net income of 80.48M and revenue of 1.39B, resulting in a net margin of 5.8%.