WPP vs. BA.L
WPP (WPP plc) and BA.L (BAE Systems plc) are both stocks. WPP operates in Advertising Agencies (Communication Services), while BA.L operates in Aerospace & Defense (Industrials). Over the past 10 years, WPP returned -12.62%/yr vs 18.22%/yr for BA.L. At a 0.37 correlation, their price movements are largely independent.
Performance
WPP vs. BA.L - Performance Comparison
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Different Trading Currencies
WPP is traded in USD, while BA.L is traded in GBp. To make them comparable, the BA.L values have been converted to USD using the latest available exchange rates.
Returns By Period
In the year-to-date period, WPP achieves a -20.08% return, which is significantly lower than BA.L's 14.00% return. Over the past 10 years, WPP has underperformed BA.L with an annualized return of -12.62%, while BA.L has yielded a comparatively higher 18.22% annualized return.
WPP
- 1D
- -1.36%
- 1M
- -5.37%
- YTD
- -20.08%
- 6M
- -9.61%
- 1Y
- -51.45%
- 3Y*
- -27.77%
- 5Y*
- -20.45%
- 10Y*
- -12.62%
BA.L
- 1D
- 1.06%
- 1M
- -1.31%
- YTD
- 14.00%
- 6M
- 16.71%
- 1Y
- 1.43%
- 3Y*
- 32.87%
- 5Y*
- 31.49%
- 10Y*
- 18.22%
WPP vs. BA.L - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
WPP WPP plc | -20.08% | -53.53% | 13.55% | 1.49% | -31.96% | 43.52% | -17.24% | 36.53% | -36.30% | -14.98% |
BA.L BAE Systems plc | 14.00% | 63.60% | 4.12% | 40.34% | 43.72% | 16.51% | -6.51% | 33.58% | -21.46% | 9.84% |
Correlation
The correlation between WPP and BA.L is 0.12, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.12 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.17 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.20 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.28 |
Correlation (All Time) Calculated using the full available price history since Jul 5, 2007 | 0.37 |
Over the past year, the correlation between WPP and BA.L has dropped to 0.12 - well below their long-term average of 0.37, suggesting their price drivers have been diverging.
Fundamentals
WPP:
$3.75B
BA.L:
£59.15B
WPP:
$1.51
BA.L:
£1.33
WPP:
11.58
BA.L:
14.71
WPP:
0.15
BA.L:
2.35
WPP:
0.13
BA.L:
1.08
WPP:
1.48
BA.L:
5.02
WPP:
$28.29B
BA.L:
£54.65B
WPP:
$4.60B
BA.L:
£4.75B
WPP:
$2.22B
BA.L:
£7.55B
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Return for Risk
WPP vs. BA.L — Risk / Return Rank
WPP
BA.L
WPP vs. BA.L - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for WPP plc (WPP) and BAE Systems plc (BA.L). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| WPP | BA.L | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.12 | ||
| Sortino ratioReturn per unit of downside risk | -1.79 | ||
| Omega ratioGain probability vs. loss probability | 0.79 | 1.03 | -0.24 |
| Calmar ratioReturn relative to maximum drawdown | -0.87 | 0.06 | -0.93 |
| Martin ratioReturn relative to average drawdown | -1.22 | 0.14 | -1.36 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| WPP | BA.L | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -1.07 | 0.05 | -1.12 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | -0.59 | 1.16 | -1.75 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | -0.36 | 0.68 | -1.04 |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.01 | 0.38 | -0.37 |
Drawdowns
WPP vs. BA.L - Drawdown Comparison
The maximum WPP drawdown since its inception was -95.30%, which is greater than BA.L's maximum drawdown of -57.18%. Use the drawdown chart below to compare losses from any high point for WPP and BA.L.
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Drawdown Indicators
| WPP | BA.L | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -95.30% | -57.18% | -38.12% |
Max Drawdown (1Y)Largest decline over 1 year | -59.39% | -22.64% | -36.75% |
Max Drawdown (3Y)Largest decline over 3 years | -71.59% | -22.64% | -48.95% |
Max Drawdown (5Y)Largest decline over 5 years | -77.69% | -22.64% | -55.05% |
Max Drawdown (10Y)Largest decline over 10 years | -79.99% | -41.57% | -38.42% |
Current DrawdownCurrent decline from peak | -76.22% | -15.55% | -60.67% |
Average DrawdownAverage peak-to-trough decline | -42.50% | -18.52% | -23.98% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 42.31% | 9.86% | +32.45% |
Volatility
WPP vs. BA.L - Volatility Comparison
WPP plc (WPP) has a higher volatility of 13.71% compared to BAE Systems plc (BA.L) at 9.22%. This indicates that WPP's price experiences larger fluctuations and is considered to be riskier than BA.L based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| WPP | BA.L | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 13.71% | 9.22% | +4.49% |
Volatility (6M)Calculated over the trailing 6-month period | 32.91% | 24.34% | +8.57% |
Volatility (1Y)Calculated over the trailing 1-year period | 48.22% | 31.00% | +17.22% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 34.80% | 27.07% | +7.73% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 35.12% | 26.85% | +8.27% |
Dividends
WPP vs. BA.L - Dividend Comparison
WPP's dividend yield for the trailing twelve months is around 5.79%, more than BA.L's 1.86% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BA.L BAE Systems plc | 1.86% | 1.99% | 2.69% | 2.53% | 2.99% | 4.40% | 4.75% | 4.00% | 4.79% | 3.75% | 3.57% | 4.14% |
WPP WPP plc | 5.79% | 9.09% | 4.85% | 5.09% | 4.38% | 2.45% | 5.66% | 5.47% | 7.35% | 4.32% | 3.01% | 2.81% |
Financials
WPP vs. BA.L - Financials Comparison
This section allows you to compare key financial metrics between WPP plc and BAE Systems plc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
WPP vs. BA.L - Profitability Comparison
WPP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, WPP plc reported a gross profit of 1.31B and revenue of 6.89B. Therefore, the gross margin over that period was 19.0%.
BA.L - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, BAE Systems plc reported a gross profit of 1.35B and revenue of 14.77B. Therefore, the gross margin over that period was 9.2%.
WPP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, WPP plc reported an operating income of 161.00M and revenue of 6.89B, resulting in an operating margin of 2.3%.
BA.L - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, BAE Systems plc reported an operating income of 1.35B and revenue of 14.77B, resulting in an operating margin of 9.2%.
WPP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, WPP plc reported a net income of -259.00M and revenue of 6.89B, resulting in a net margin of -3.8%.
BA.L - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, BAE Systems plc reported a net income of 1.09B and revenue of 14.77B, resulting in a net margin of 7.4%.
Frequently Asked Questions
WPP and BA.L have a correlation of 0.12, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
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