PRU vs. BEN

Last updated Jun 9, 2026

PRU (Prudential Financial, Inc.) and BEN (Franklin Resources, Inc.) are both stocks. Both are in the Financial Services sector — PRU in Insurance - Life, BEN in Asset Management. Over the past 10 years, PRU returned 8.31%/yr vs 4.28%/yr for BEN. A 0.64 correlation means they provide meaningful diversification when combined.

Performance

PRU vs. BEN - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Prudential Financial, Inc. (PRU) and Franklin Resources, Inc. (BEN). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, PRU achieves a -5.60% return, which is significantly lower than BEN's 33.31% return. Over the past 10 years, PRU has outperformed BEN with an annualized return of 8.31%, while BEN has yielded a comparatively lower 4.28% annualized return.

PRU

• 1D: -0.86%
• 1M: 4.29%
• YTD: -5.60%
• 6M: -4.28%
• 1Y: 3.57%
• 3Y*: 12.48%
• 5Y*: 4.51%
• 10Y*: 8.31%

BEN

• 1D: 0.19%
• 1M: 1.10%
• YTD: 33.31%
• 6M: 39.64%
• 1Y: 51.74%
• 3Y*: 11.88%
• 5Y*: 2.91%
• 10Y*: 4.28%

*Multi-year figures are annualized to reflect compound growth (CAGR)

PRU vs. BEN - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
PRU Prudential Financial, Inc.	-5.60%	0.18%	19.46%	10.09%	-3.86%	45.32%	-11.40%	20.10%	-26.46%	13.65%
BEN Franklin Resources, Inc.	33.31%	24.76%	-27.21%	16.96%	-17.52%	38.88%	1.46%	-9.29%	-23.34%	11.58%

Correlation

The correlation between PRU and BEN is 0.52, which is moderate. They share some common price drivers but move independently often enough to provide real diversification benefit when combined.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.52
Correlation (3Y) Calculated over the trailing 3-year period	0.57
Correlation (5Y) Calculated over the trailing 5-year period	0.63
Correlation (10Y) Calculated over the trailing 10-year period	0.66
Correlation (All Time) Calculated using the full available price history since Dec 14, 2001	0.64

The correlation between PRU and BEN shifts across timeframes, from 0.52 (1 year) to 0.66 (10 years), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap PRU : $36.24B BEN : $16.27B
EPS PRU : $9.85 BEN : $1.57
PE Ratio PRU : 10.53 BEN : 19.99
PS Ratio PRU : 0.77 BEN : 1.80
Total Revenue (TTM) PRU : $47.43B BEN : $9.03B
Gross Profit (TTM) PRU : $14.72B BEN : $6.66B
EBITDA (TTM) PRU : $4.02B BEN : $1.77B

Return for Risk

PRU vs. BEN — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

PRU

PRU Risk / Return Rank: 44
PRU Sharpe Ratio Rank: 48
PRU Sortino Ratio Rank: 39
PRU Omega Ratio Rank: 39
PRU Calmar Ratio Rank: 46
PRU Martin Ratio Rank: 46

BEN

BEN Risk / Return Rank: 83
BEN Sharpe Ratio Rank: 88
BEN Sortino Ratio Rank: 84
BEN Omega Ratio Rank: 82
BEN Calmar Ratio Rank: 82
BEN Martin Ratio Rank: 82

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

PRU vs. BEN - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Prudential Financial, Inc. (PRU) and Franklin Resources, Inc. (BEN). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	PRU	BEN	Difference
Sharpe ratio: Return per unit of total volatility	0.16	1.89	-1.73
Sortino ratio: Return per unit of downside risk	0.36	2.52	-2.17
Omega ratio: Gain probability vs. loss probability	1.05	1.32	-0.27
Calmar ratio: Return relative to maximum drawdown	0.17	2.71	-2.54
Martin ratio: Return relative to average drawdown	0.36	6.80	-6.44
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

PRU vs. BEN - Sharpe Ratio Comparison

The current PRU Sharpe Ratio is 0.16, which is lower than the BEN Sharpe Ratio of 1.89. The chart below compares the historical Sharpe Ratios of PRU and BEN, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	PRU	BEN	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.16	1.89	-1.73
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.18	0.09	+0.08
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.26	0.13	+0.13
Sharpe Ratio (All Time) Calculated using the full available price history	0.21	0.47	-0.26

Drawdowns

PRU vs. BEN - Drawdown Comparison

The maximum PRU drawdown since its inception was -88.53%, which is greater than BEN's maximum drawdown of -72.80%. Use the drawdown chart below to compare losses from any high point for PRU and BEN.

Drawdown Indicators

	PRU	BEN	Difference
Max Drawdown Largest peak-to-trough decline	-88.53%	-72.80%	-15.73%
Max Drawdown (1Y) Largest decline over 1 year	-21.46%	-19.21%	-2.25%
Max Drawdown (3Y) Largest decline over 3 years	-25.66%	-40.01%	+14.35%
Max Drawdown (5Y) Largest decline over 5 years	-33.11%	-47.43%	+14.32%
Max Drawdown (10Y) Largest decline over 10 years	-65.89%	-62.10%	-3.79%
Current Drawdown Current decline from peak	-13.45%	-9.96%	-3.49%
Average Drawdown Average peak-to-trough decline	-18.32%	-22.88%	+4.56%
Ulcer Index Depth and duration of drawdowns from previous peaks	9.84%	7.63%	+2.21%

Volatility

PRU vs. BEN - Volatility Comparison

The current volatility for Prudential Financial, Inc. (PRU) is 5.88%, while Franklin Resources, Inc. (BEN) has a volatility of 8.66%. This indicates that PRU experiences smaller price fluctuations and is considered to be less risky than BEN based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	PRU	BEN	Difference
Volatility (1M) Calculated over the trailing 1-month period	5.88%	8.66%	-2.78%
Volatility (6M) Calculated over the trailing 6-month period	17.55%	21.42%	-3.87%
Volatility (1Y) Calculated over the trailing 1-year period	22.61%	27.56%	-4.95%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	25.83%	32.13%	-6.30%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	31.84%	32.96%	-1.12%

Dividends

PRU vs. BEN - Dividend Comparison

PRU's dividend yield for the trailing twelve months is around 5.30%, more than BEN's 4.14% yield.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
BEN Franklin Resources, Inc.	4.14%	5.40%	7.69%	3.02%	4.44%	3.37%	4.36%	4.04%	13.32%	1.92%	1.87%	1.71%
PRU Prudential Financial, Inc.	5.30%	4.78%	4.39%	4.82%	4.83%	4.25%	5.64%	4.27%	4.41%	2.61%	2.69%	3.00%

Financials

Frequently Asked Questions

Can I hold both PRU and BEN in my portfolio?

PRU and BEN have a correlation of 0.52, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, PRU or BEN?

BEN has higher volatility (8.66%) compared to PRU (5.88%). In terms of maximum drawdown, PRU dropped -88.53% vs BEN's -72.80%.

Which has better risk-adjusted returns?

BEN currently has the higher Sharpe Ratio (1.89 vs 0.16), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.