INTU vs. CRM

Last updated Jun 9, 2026

INTU (Intuit Inc.) and CRM (Salesforce, Inc.) are both stocks. Both operate in the Software - Application industry within the Technology sector. Over the past 10 years, INTU returned 11.98%/yr vs 8.51%/yr for CRM. A 0.54 correlation means they provide meaningful diversification when combined.

Performance

INTU vs. CRM - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Intuit Inc. (INTU) and Salesforce, Inc. (CRM). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, INTU achieves a -53.65% return, which is significantly lower than CRM's -30.92% return. Over the past 10 years, INTU has outperformed CRM with an annualized return of 11.98%, while CRM has yielded a comparatively lower 8.51% annualized return.

INTU

• 1D: 2.95%
• 1M: -22.91%
• YTD: -53.65%
• 6M: -53.22%
• 1Y: -60.08%
• 3Y*: -10.25%
• 5Y*: -7.58%
• 10Y*: 11.98%

CRM

• 1D: -1.68%
• 1M: 0.40%
• YTD: -30.92%
• 6M: -29.37%
• 1Y: -33.00%
• 3Y*: -4.89%
• 5Y*: -4.74%
• 10Y*: 8.51%

*Multi-year figures are annualized to reflect compound growth (CAGR)

INTU vs. CRM - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
INTU Intuit Inc.	-53.65%	6.09%	1.16%	61.76%	-39.12%	70.27%	46.12%	34.11%	25.86%	39.21%
CRM Salesforce, Inc.	-30.92%	-20.25%	27.76%	98.46%	-47.83%	14.20%	36.82%	18.74%	33.98%	49.33%

Correlation

The correlation between INTU and CRM is 0.63, which is moderate. They share some common price drivers but move independently often enough to provide real diversification benefit when combined.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.63
Correlation (3Y) Calculated over the trailing 3-year period	0.60
Correlation (5Y) Calculated over the trailing 5-year period	0.65
Correlation (10Y) Calculated over the trailing 10-year period	0.65
Correlation (All Time) Calculated using the full available price history since Jun 23, 2004	0.54

The correlation between INTU and CRM shifts across timeframes, from 0.54 (all time) to 0.65 (10 years), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap INTU : $84.32B CRM : $159.00B
EPS INTU : $16.37 CRM : $8.59
PE Ratio INTU : 18.66 CRM : 21.25
PEG Ratio INTU : 1.12 CRM : 0.04
PS Ratio INTU : 4.09 CRM : 3.98
PB Ratio INTU : 4.09 CRM : 4.64
Total Revenue (TTM) INTU : $20.93B CRM : $42.83B
Gross Profit (TTM) INTU : $16.97B CRM : $33.25B
EBITDA (TTM) INTU : $6.65B CRM : $12.32B

Return for Risk

INTU vs. CRM — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

INTU

INTU Risk / Return Rank: 2
INTU Sharpe Ratio Rank: 1
INTU Sortino Ratio Rank: 2
INTU Omega Ratio Rank: 2
INTU Calmar Ratio Rank: 3
INTU Martin Ratio Rank: 2

CRM

CRM Risk / Return Rank: 8
CRM Sharpe Ratio Rank: 7
CRM Sortino Ratio Rank: 9
CRM Omega Ratio Rank: 10
CRM Calmar Ratio Rank: 9
CRM Martin Ratio Rank: 4

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

INTU vs. CRM - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Intuit Inc. (INTU) and Salesforce, Inc. (CRM). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	INTU	CRM	Difference
Sharpe ratio: Return per unit of total volatility	-1.37	-0.88	-0.49
Sortino ratio: Return per unit of downside risk	-2.20	-1.17	-1.03
Omega ratio: Gain probability vs. loss probability	0.71	0.86	-0.16
Calmar ratio: Return relative to maximum drawdown	-0.96	-0.84	-0.11
Martin ratio: Return relative to average drawdown	-1.83	-1.62	-0.20
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

INTU vs. CRM - Sharpe Ratio Comparison

The current INTU Sharpe Ratio is -1.37, which is lower than the CRM Sharpe Ratio of -0.88. The chart below compares the historical Sharpe Ratios of INTU and CRM, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	INTU	CRM	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-1.37	-0.88	-0.49
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.20	-0.13	-0.07
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.35	0.24	+0.11
Sharpe Ratio (All Time) Calculated using the full available price history	0.35	0.45	-0.10

Drawdowns

INTU vs. CRM - Drawdown Comparison

The maximum INTU drawdown since its inception was -75.29%, which is greater than CRM's maximum drawdown of -70.50%. Use the drawdown chart below to compare losses from any high point for INTU and CRM.

Drawdown Indicators

	INTU	CRM	Difference
Max Drawdown Largest peak-to-trough decline	-75.29%	-70.50%	-4.79%
Max Drawdown (1Y) Largest decline over 1 year	-63.00%	-39.36%	-23.64%
Max Drawdown (3Y) Largest decline over 3 years	-63.00%	-54.70%	-8.30%
Max Drawdown (5Y) Largest decline over 5 years	-63.00%	-58.62%	-4.38%
Max Drawdown (10Y) Largest decline over 10 years	-63.00%	-58.62%	-4.38%
Current Drawdown Current decline from peak	-61.90%	-49.87%	-12.03%
Average Drawdown Average peak-to-trough decline	-24.12%	-16.12%	-8.00%
Ulcer Index Depth and duration of drawdowns from previous peaks	32.93%	20.48%	+12.45%

Volatility

INTU vs. CRM - Volatility Comparison

Intuit Inc. (INTU) has a higher volatility of 28.43% compared to Salesforce, Inc. (CRM) at 16.96%. This indicates that INTU's price experiences larger fluctuations and is considered to be riskier than CRM based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	INTU	CRM	Difference
Volatility (1M) Calculated over the trailing 1-month period	28.43%	16.96%	+11.47%
Volatility (6M) Calculated over the trailing 6-month period	42.39%	31.74%	+10.65%
Volatility (1Y) Calculated over the trailing 1-year period	44.21%	37.87%	+6.34%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	37.47%	37.02%	+0.45%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	33.95%	35.36%	-1.41%

Dividends

INTU vs. CRM - Dividend Comparison

INTU's dividend yield for the trailing twelve months is around 1.52%, more than CRM's 0.92% yield.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
CRM Salesforce, Inc.	0.92%	0.63%	0.48%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
INTU Intuit Inc.	1.52%	0.65%	0.60%	0.52%	0.72%	0.38%	0.57%	0.74%	0.83%	0.89%	1.08%	1.09%

Financials

INTU vs. CRM - Profitability Comparison

The chart below illustrates the profitability comparison between Intuit Inc. and Salesforce, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

INTU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported a gross profit of 7.24B and revenue of 8.56B. Therefore, the gross margin over that period was 84.6%.

CRM - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Salesforce, Inc. reported a gross profit of 8.56B and revenue of 11.13B. Therefore, the gross margin over that period was 76.9%.

INTU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported an operating income of 4.02B and revenue of 8.56B, resulting in an operating margin of 47.0%.

CRM - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Salesforce, Inc. reported an operating income of 2.35B and revenue of 11.13B, resulting in an operating margin of 21.1%.

INTU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported a net income of 3.06B and revenue of 8.56B, resulting in a net margin of 35.8%.

CRM - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Salesforce, Inc. reported a net income of 2.11B and revenue of 11.13B, resulting in a net margin of 18.9%.

Frequently Asked Questions

Can I hold both INTU and CRM in my portfolio?

INTU and CRM have a correlation of 0.63, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, INTU or CRM?

INTU has higher volatility (28.43%) compared to CRM (16.96%). In terms of maximum drawdown, INTU dropped -75.29% vs CRM's -70.50%.

Which has better risk-adjusted returns?

CRM currently has the higher Sharpe Ratio (-0.88 vs -1.37), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.