HUBS vs. AAPL
HUBS (HubSpot, Inc.) and AAPL (Apple Inc) are both stocks. Both are in the Technology sector — HUBS in Software - Application, AAPL in Consumer Electronics. Over the past 10 years, HUBS returned 15.55%/yr vs 29.63%/yr for AAPL. At a 0.35 correlation, their price movements are largely independent.
Performance
HUBS vs. AAPL - Performance Comparison
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Returns By Period
In the year-to-date period, HUBS achieves a -48.14% return, which is significantly lower than AAPL's 11.12% return. Over the past 10 years, HUBS has underperformed AAPL with an annualized return of 15.55%, while AAPL has yielded a comparatively higher 29.63% annualized return.
HUBS
- 1D
- -2.13%
- 1M
- 5.46%
- YTD
- -48.14%
- 6M
- -45.97%
- 1Y
- -65.85%
- 3Y*
- -26.16%
- 5Y*
- -15.99%
- 10Y*
- 15.55%
AAPL
- 1D
- -1.89%
- 1M
- 2.90%
- YTD
- 11.12%
- 6M
- 8.71%
- 1Y
- 48.46%
- 3Y*
- 19.11%
- 5Y*
- 19.46%
- 10Y*
- 29.63%
HUBS vs. AAPL - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
HUBS HubSpot, Inc. | -48.14% | -42.41% | 20.02% | 100.79% | -56.14% | 66.27% | 150.12% | 26.06% | 42.23% | 88.09% |
AAPL Apple Inc | 11.12% | 9.05% | 30.71% | 49.01% | -26.40% | 34.65% | 82.31% | 88.96% | -5.39% | 48.46% |
Correlation
The correlation between HUBS and AAPL is 0.05, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.05 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.21 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.34 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.37 |
Correlation (All Time) Calculated using the full available price history since Oct 9, 2014 | 0.35 |
Over the past year, the correlation between HUBS and AAPL has dropped to 0.05 - well below their long-term average of 0.35, suggesting their price drivers have been diverging.
Fundamentals
HUBS:
$10.94B
AAPL:
$4.45T
HUBS:
$1.91
AAPL:
$8.24
HUBS:
109.24
AAPL:
36.61
HUBS:
0.12
AAPL:
4.82
HUBS:
3.32
AAPL:
9.94
HUBS:
5.48
AAPL:
41.82
HUBS:
$3.30B
AAPL:
$451.44B
HUBS:
$2.76B
AAPL:
$216.07B
HUBS:
$196.96M
AAPL:
$153.63B
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Return for Risk
HUBS vs. AAPL — Risk / Return Rank
HUBS
AAPL
HUBS vs. AAPL - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for HubSpot, Inc. (HUBS) and Apple Inc (AAPL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| HUBS | AAPL | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -3.23 | ||
| Sortino ratioReturn per unit of downside risk | -4.88 | ||
| Omega ratioGain probability vs. loss probability | 0.77 | 1.39 | -0.62 |
| Calmar ratioReturn relative to maximum drawdown | -0.94 | 3.53 | -4.47 |
| Martin ratioReturn relative to average drawdown | -1.54 | 8.89 | -10.42 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| HUBS | AAPL | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -1.05 | 2.18 | -3.23 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | -0.29 | 0.71 | -1.00 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | 0.31 | 1.03 | -0.72 |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.36 | 0.44 | -0.08 |
Drawdowns
HUBS vs. AAPL - Drawdown Comparison
The maximum HUBS drawdown since its inception was -78.99%, roughly equal to the maximum AAPL drawdown of -81.80%. Use the drawdown chart below to compare losses from any high point for HUBS and AAPL.
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Drawdown Indicators
| HUBS | AAPL | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -78.99% | -81.80% | +2.81% |
Max Drawdown (1Y)Largest decline over 1 year | -70.46% | -13.80% | -56.66% |
Max Drawdown (3Y)Largest decline over 3 years | -78.16% | -33.36% | -44.80% |
Max Drawdown (5Y)Largest decline over 5 years | -78.99% | -33.36% | -45.63% |
Max Drawdown (10Y)Largest decline over 10 years | -78.99% | -38.52% | -40.47% |
Current DrawdownCurrent decline from peak | -75.58% | -4.33% | -71.25% |
Average DrawdownAverage peak-to-trough decline | -23.12% | -29.60% | +6.48% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 43.11% | 5.48% | +37.63% |
Volatility
HUBS vs. AAPL - Volatility Comparison
HubSpot, Inc. (HUBS) has a higher volatility of 34.87% compared to Apple Inc (AAPL) at 5.68%. This indicates that HUBS's price experiences larger fluctuations and is considered to be riskier than AAPL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| HUBS | AAPL | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 34.87% | 5.68% | +29.19% |
Volatility (6M)Calculated over the trailing 6-month period | 54.81% | 15.99% | +38.82% |
Volatility (1Y)Calculated over the trailing 1-year period | 62.92% | 22.41% | +40.51% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 55.00% | 27.47% | +27.53% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 50.96% | 28.91% | +22.05% |
Dividends
HUBS vs. AAPL - Dividend Comparison
HUBS has not paid dividends to shareholders, while AAPL's dividend yield for the trailing twelve months is around 0.35%.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
AAPL Apple Inc | 0.35% | 0.38% | 0.40% | 0.49% | 0.70% | 0.49% | 0.61% | 1.04% | 1.79% | 1.45% | 1.93% | 1.93% |
HUBS HubSpot, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
HUBS vs. AAPL - Financials Comparison
This section allows you to compare key financial metrics between HubSpot, Inc. and Apple Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
HUBS vs. AAPL - Profitability Comparison
HUBS - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a gross profit of 735.30M and revenue of 881.00M. Therefore, the gross margin over that period was 83.5%.
AAPL - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Apple Inc reported a gross profit of 54.78B and revenue of 111.18B. Therefore, the gross margin over that period was 49.3%.
HUBS - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported an operating income of 27.94M and revenue of 881.00M, resulting in an operating margin of 3.2%.
AAPL - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Apple Inc reported an operating income of 35.89B and revenue of 111.18B, resulting in an operating margin of 32.3%.
HUBS - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a net income of 32.55M and revenue of 881.00M, resulting in a net margin of 3.7%.
AAPL - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Apple Inc reported a net income of 29.58B and revenue of 111.18B, resulting in a net margin of 26.6%.
Frequently Asked Questions
HUBS and AAPL have a correlation of 0.05, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
HUBS has higher volatility (34.87%) compared to AAPL (5.68%). In terms of maximum drawdown, HUBS dropped -78.99% vs AAPL's -81.80%.
AAPL currently has the higher Sharpe Ratio (2.18 vs -1.05), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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