BKNG vs. CRM
BKNG (Booking Holdings Inc.) and CRM (Salesforce, Inc.) are both stocks. BKNG operates in Travel Services (Consumer Cyclical), while CRM operates in Software - Application (Technology). Over the past 10 years, BKNG returned 12.13%/yr vs 8.51%/yr for CRM. At a 0.43 correlation, their price movements are largely independent.
Performance
BKNG vs. CRM - Performance Comparison
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Returns By Period
In the year-to-date period, BKNG achieves a -23.87% return, which is significantly higher than CRM's -30.92% return. Over the past 10 years, BKNG has outperformed CRM with an annualized return of 12.13%, while CRM has yielded a comparatively lower 8.51% annualized return.
BKNG
- 1D
- -2.13%
- 1M
- -1.94%
- YTD
- -23.87%
- 6M
- -21.25%
- 1Y
- -27.12%
- 3Y*
- 16.72%
- 5Y*
- 12.36%
- 10Y*
- 12.13%
CRM
- 1D
- -1.68%
- 1M
- 0.40%
- YTD
- -30.92%
- 6M
- -29.37%
- 1Y
- -33.00%
- 3Y*
- -4.89%
- 5Y*
- -4.74%
- 10Y*
- 8.51%
BKNG vs. CRM - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BKNG Booking Holdings Inc. | -23.87% | 8.59% | 41.31% | 76.02% | -16.00% | 7.72% | 8.45% | 19.24% | -0.88% | 18.53% |
CRM Salesforce, Inc. | -30.92% | -20.25% | 27.76% | 98.46% | -47.83% | 14.20% | 36.82% | 18.74% | 33.98% | 49.33% |
Correlation
The correlation between BKNG and CRM is 0.34, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.34 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.39 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.43 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.41 |
Correlation (All Time) Calculated using the full available price history since Jun 23, 2004 | 0.43 |
Fundamentals
BKNG:
$128.87B
CRM:
$159.00B
BKNG:
$7.60
CRM:
$8.59
BKNG:
21.36
CRM:
21.25
BKNG:
0.32
CRM:
0.04
BKNG:
4.75
CRM:
3.98
BKNG:
$27.69B
CRM:
$42.83B
BKNG:
$22.16B
CRM:
$33.25B
BKNG:
$9.27B
CRM:
$12.32B
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Return for Risk
BKNG vs. CRM — Risk / Return Rank
BKNG
CRM
BKNG vs. CRM - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Booking Holdings Inc. (BKNG) and Salesforce, Inc. (CRM). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| BKNG | CRM | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.02 | ||
| Sortino ratioReturn per unit of downside risk | +0.05 | ||
| Omega ratioGain probability vs. loss probability | 0.87 | 0.86 | 0.00 |
| Calmar ratioReturn relative to maximum drawdown | -0.82 | -0.84 | +0.03 |
| Martin ratioReturn relative to average drawdown | -1.58 | -1.62 | +0.04 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| BKNG | CRM | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -0.86 | -0.88 | +0.02 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | 0.39 | -0.13 | +0.51 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | 0.38 | 0.24 | +0.13 |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.14 | 0.45 | -0.31 |
Drawdowns
BKNG vs. CRM - Drawdown Comparison
The maximum BKNG drawdown since its inception was -99.32%, which is greater than CRM's maximum drawdown of -70.50%. Use the drawdown chart below to compare losses from any high point for BKNG and CRM.
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Drawdown Indicators
| BKNG | CRM | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -99.32% | -70.50% | -28.82% |
Max Drawdown (1Y)Largest decline over 1 year | -33.35% | -39.36% | +6.01% |
Max Drawdown (3Y)Largest decline over 3 years | -33.35% | -54.70% | +21.35% |
Max Drawdown (5Y)Largest decline over 5 years | -39.53% | -58.62% | +19.09% |
Max Drawdown (10Y)Largest decline over 10 years | -47.77% | -58.62% | +10.85% |
Current DrawdownCurrent decline from peak | -29.64% | -49.87% | +20.23% |
Average DrawdownAverage peak-to-trough decline | -47.07% | -16.12% | -30.95% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 17.16% | 20.48% | -3.32% |
Volatility
BKNG vs. CRM - Volatility Comparison
The current volatility for Booking Holdings Inc. (BKNG) is 9.32%, while Salesforce, Inc. (CRM) has a volatility of 16.96%. This indicates that BKNG experiences smaller price fluctuations and is considered to be less risky than CRM based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BKNG | CRM | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 9.32% | 16.96% | -7.64% |
Volatility (6M)Calculated over the trailing 6-month period | 26.96% | 31.74% | -4.78% |
Volatility (1Y)Calculated over the trailing 1-year period | 31.89% | 37.87% | -5.98% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 32.24% | 37.02% | -4.78% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 32.46% | 35.36% | -2.90% |
Dividends
BKNG vs. CRM - Dividend Comparison
BKNG's dividend yield for the trailing twelve months is around 0.99%, more than CRM's 0.92% yield.
| Position | TTM | 2025 | 2024 |
|---|---|---|---|
BKNG Booking Holdings Inc. | 0.99% | 0.72% | 0.70% |
CRM Salesforce, Inc. | 0.92% | 0.63% | 0.48% |
Financials
BKNG vs. CRM - Financials Comparison
This section allows you to compare key financial metrics between Booking Holdings Inc. and Salesforce, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BKNG vs. CRM - Profitability Comparison
BKNG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a gross profit of 0.00 and revenue of 5.53B. Therefore, the gross margin over that period was 0.0%.
CRM - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Salesforce, Inc. reported a gross profit of 8.56B and revenue of 11.13B. Therefore, the gross margin over that period was 76.9%.
BKNG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported an operating income of 1.27B and revenue of 5.53B, resulting in an operating margin of 23.0%.
CRM - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Salesforce, Inc. reported an operating income of 2.35B and revenue of 11.13B, resulting in an operating margin of 21.1%.
BKNG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a net income of 1.08B and revenue of 5.53B, resulting in a net margin of 19.6%.
CRM - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Salesforce, Inc. reported a net income of 2.11B and revenue of 11.13B, resulting in a net margin of 18.9%.
Frequently Asked Questions
BKNG and CRM have a correlation of 0.34, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
CRM has higher volatility (16.96%) compared to BKNG (9.32%). In terms of maximum drawdown, BKNG dropped -99.32% vs CRM's -70.50%.
BKNG currently has the higher Sharpe Ratio (-0.85 vs -0.88), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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